Beijing China's happiest city?

[gougou]

This article I found through Danwei is interesting.

It talks how through a voting system on billboards, the happiness level in different cities was measured by allowing passers-by to choose "happy" or "unhappy". What the article completely fails to mention is that this was a Carlsberg promotional campaign entitled "不准不开心".

Of course, it's also as unscientific as it gets. At my bus stop, for instance, you can only access the stop from the side of the billboard where you can vote for "unhappy", which subsequently had a much higher reading than the "happy" side when I checked. (I must say I'm a bit disappointed we didn't get unhappiest bus stop in Beijing. Damn you, Children's Hospital!)

PS: I, of course, chose happy though. Doing my thing for the city's reputation wherever I can...

[zhwj]

When they launched the thing, there was a huge photo in the paper, too. At the time, I thought it was some sort of mood test that would tell you if you were happy or not, rather than a poll. I bike, so I never saw the things myself.

I wonder if the ad campaign will be judged a success: it seems to imply that China's a pretty dismal place, if Beijing's the happiest with a score of 56%.

[roddy]

I reckon 56% ain't bad considering respondents were taking public transport, in summer. That's not the kind of thing that makes me happy.

Meanwhile folks, it's BOGOF on Carlsberg in 天客隆 supermarkets in Beijing.

[gougou]

Meanwhile folks, it's BOGOF on Carlsberg in 天客隆 supermarkets in Beijing.

57%