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Optimising Baidu search engine results


xianhua

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As many web developers strive to promote their businesses through climbing the Google search results, is the same possible with Baidu search results? I mean would a company based outside of China be able to promote a website (in Chinese) to Chinese viewers using the same methods (Meta tags etc)?

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A google search for "baidu search engine optimization" gives a number of articles related to this. It seems like there are a number of differences between Google and Baidu. Meta tags are more important for Baidu, for example, while the quality of the links to your site is more important for google.

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  • 1 month later...

Which is how Google used to run their search until they sought to bring in other methods because of the ease in which these can be fluffed.

I think if you stick to good 'white hat' techniques ie. good site content, well-formed html, keyword optimisation and appropriate use of headings, in conjunction with appropriate marketing and linking strategies then these should work with both Google and Baidu.

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