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French Advertisement in Beijing


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Here is a surreal experience, you're in the heart of Beijing and all the billboards around you are in French.

I saw that a couple of times throughout the last few days, does anybody know what that is about? Has it something to do with this cultural year of France or what it was called? And are these billboards actually part of the corresponding companies' marketing strategies, or did the organizers just take any old billboards that were not needed in France anymore?

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