Baidu adverts - any ideas what this means?

[dougm24]

Hi everyone

I'm doing an essay on Baidu (unfortunately due tomorrow! that's advance planning for you)at the moment and been looking at some of their commercials, there's one that's more famous which is I know what you know what I know.... so on (you can see it here ) but I just came across another one

.

Does anyone have any idea what this second one might mean? The actual language is straightforward enough;

百度，想抓谁，就抓谁, Baidu:If we want someone we just take it

The thing is, any idea what they mean by this?　Is it just effective searching, or have they poached a lot of executives recently, at first I got confused that it was to do with poaching executives from microsoft but that was google. (here)

Incidentally, even if you don't know what they're on about, they're pretty funny adverts - worth watching.

Cheers

Doug

http://gongshe.baidu.com/movies/baidumovie1-2.wmv

http://www.smh.com.au/news/technology/microsoft-ceo-im-going-to-fing-kill-google/2005/09/03/1125302772214.html)

[dougm24]

Hehe...the more i watch this the more it makes sense actually

[student]

Here are two more..

http://ftv.ifensi.com/ftv-5236.html

http://ftv.ifensi.com/ftv-5238.html

百度搞笑视频——刀客篇

百度宣传总能准确抓到的广告视频。

　　百度公司于2005年8月5日晚上正式在美国纳斯达克上市。

　　为迎接百度登陆纳斯达克，百度特委托协作顾问机构围绕百度“第一中文搜索引擎”的定位，创作系列的广告宣传片，并且在上市后进行大规模的“病毒营销”运动，为上市后的百度进一步营造传播声势，巩固百度的“第一中文搜索引擎”的王者地位，以抗衡即将登陆中国的GOOGLE。

　　此次百度所制作的广告宣传片将不会通过传统的电视广告形式在电视台投放，将全部投放于新媒介（如分众媒体的楼宇视频广告及互联网），以切合百度作为互联网品牌的创新精神以及增强百度与网民的深切互动。

　　协作顾问机构这次为百度上市所制作的系列广告宣传片，共有四个，分别是“刀客篇”、“唐伯虎篇”、“神捕篇”、“孟姜女篇”，创意元素全部取材于中国传统文化，充分阐释百度作为“第一中文搜索引擎”的中国精神。

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