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Advice for New Businesses

doumeizhen

By doumeizhen
in Society

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doumeizhen

doumeizhen

Posted
Posted

Q.What's your advice to a Western company just trying to get established in

China?

A. Don't use the number 4. More seriously, you should have come 10 years

ago. Tread carefully and wisely. Really understand the importance of

relationships. Have patience.

Taken from an interview with Andrew Cosslett, chief executive

of the InterContinental Hotels Group.

  • 4 weeks later...

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